5 Mobile Marketing Trends That Will Dominate 2020

The penetration of mobile apps continues to achieve new heights. As almost every business across all niches and sizes are hitting the market with their app offerings, reaching out to the audience with new and innovative marketing techniques and strategy has become an imperative now. In 2020, this will not be a different trend. As the New Year is knocking at the door, this is time to evaluate the key mobile app marketing trends to dominate 2020 and beyond.

Blockchain Apps 

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Distributed apps now have become a massive and dominant reality for the app market. Running on peer networks and by avoiding dependence on remote servers, such apps come with a lot of benefits. Most importantly, Distributed Apps are less exposed to security threats than other apps.

Since Distributed Apps have just started to increase and become popular, in the future, such apps may need to use Distributed database technology like Blockchain. Blockchain has revolutionised the way data can be accessed across decentralised nodes while optimising the security through encryption and tamper-proof write-only protocol. With the emergence of Blockchain, Distributed Apps are likely to get more popular and widespread.

Like Blockchain-based Distributed Apps, Blockchain phones can also gain popularity. As assets and resources will remain distributed, marketers through Blockchain-based ledger can easily access data for more targeted campaigns. This will also create a lot of innovative opportunities to utilize data for marketing campaigns.

Personalisation 

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Thanks to the data-centric marketing approach and the emergence of technologies such as artificial intelligence (AI), Machine Learning (ML), and big data, offering personalised user experience based on data-driven insights became more accessible than ever before. While knowing customer preference by data analytics and AI-based algorithms offers marketer a significant edge, offering users personalised user experience has never become easier for software  development company  and marketers as it is now.

While consumers across the brands get hundreds of messages from a variety of companies and marketing channels, they are increasingly losing interest in traditional “made for everyone” marketing messages. Naturally, marketers are trying hard to incorporate personalisation in their marketing g efforts in several ways. Personalised marketing messages sent to the users in their preferred timing can drive unmatched results. 

While the demand if personalised communication and user experience is an all-time high, this shift from the run of the mill marketing approach will help marketers gain more results in a shorter time span.

Just a decade ago, ads calling the customer by his or her name was something really from the future. But now, it has already become a reality, and advertisers can now communicate with their target audience in a more personalised tone and with individual-specific content. Moreover, personalisation in marketing is no longer just limited to the change of user names on the screen. Enhanced data collection coupled up with hyper-personal targeting mechanism based on timing, date, and audience intent helps marketers now target audiences better than ever before.

Voice Search

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Most millennials now prefer searching for YouTube videos or Google ranks through voice search. Besides all the search engines, social media platforms, and video platforms, allowing their users to search content through voice, there has been a sudden upsurge of popularity for voice apps.

While earlier poor speech quality, difficulties in understanding voice modulation, and differences of pronunciation posed real problems for replacing text input with voice, the latest technologies such as natural language processing (NLP) are helping marketers to deal with these challenges.

Naturally, it is quite evident now that the voice search or voice-enabled digital assistant apps like Siri, Alexa, Google Now, will continue to gain popularity by offering the convenience of completing tasks and making web search simply through voice input. In the coming couple of years, voice search volume may surpass search volume with text input.

Chat Bots 

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Chatbots can be considered as the single most important web and mobile app technology to transform the way digital businesses listen to customers, communicate, answer queries, and provide solutions. While chatbots used for answering common customer queries are already popular across websites and apps, these messaging bot apps are also being used for customer services and business communication.

The Chatbots used with messaging and chat apps like Messenger and WhatsApp made it further easier for marketers to reach out to their audience and communicate to customers through voice or text chat. Chatbots with the ability to reply quickly and precisely have already made the FAQ section if websites obsolete. Chatbots are also playing a great role in boosting mobile on-boarding experience, boost sales, and provide information regarding promotions or added benefits to the customers.

Social Media Commerce

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Social media platforms now have emerged as robust marketing platforms for countless business brands across the niches and sizes. Like Facebook, Instagram, Twitter, and a few other social media channels continue to grab more online time spent by the users, and digital marketing has no option but to give more priority to social media presence. The increasing number of brands and their respective target audiences are now using social platforms for selling products and making purchases.

With social media platforms continuing to enjoy huge dominance and popularity across audiences of all types and age groups, social commerce is likely to become the future of digital marketing.

Conclusion

All the major mobile marketing trends that we discussed above are already here. But in 2020 and years beyond, these trends are likely to play a bigger role for the business brands of all niches and categories.