Pages

5 Mobile Marketing Trends That Will Dominate 2020

The penetration of mobile apps continues to achieve new heights. As almost every business across all niches and sizes are hitting the market with their app offerings, reaching out to the audience with new and innovative marketing techniques and strategy has become an imperative now. In 2020, this will not be a different trend. As the New Year is knocking at the door, this is time to evaluate the key mobile app marketing trends to dominate 2020 and beyond.


Blockchain Apps 

Photo by Launchpresso on Unsplash

Distributed apps now have become a massive and dominant reality for the app market. Running on peer networks and by avoiding dependence on remote servers, such apps come with a lot of benefits. Most importantly, Distributed Apps are less exposed to security threats than other apps.

Since Distributed Apps have just started to increase and become popular, in the future, such apps may need to use Distributed database technology like Blockchain. Blockchain has revolutionised the way data can be accessed across decentralised nodes while optimising the security through encryption and tamper-proof write-only protocol. With the emergence of Blockchain, Distributed Apps are likely to get more popular and widespread.

Like Blockchain-based Distributed Apps, Blockchain phones can also gain popularity. As assets and resources will remain distributed, marketers through Blockchain-based ledger can easily access data for more targeted campaigns. This will also create a lot of innovative opportunities to utilize data for marketing campaigns.

Personalisation 


Thanks to the data-centric marketing approach and the emergence of technologies such as artificial intelligence (AI), Machine Learning (ML), and big data, offering personalised user experience based on data-driven insights became more accessible than ever before. While knowing customer preference by data analytics and AI-based algorithms offers marketer a significant edge, offering users personalised user experience has never become easier for software  development company  and marketers as it is now.

While consumers across the brands get hundreds of messages from a variety of companies and marketing channels, they are increasingly losing interest in traditional “made for everyone” marketing messages. Naturally, marketers are trying hard to incorporate personalisation in their marketing g efforts in several ways. Personalised marketing messages sent to the users in their preferred timing can drive unmatched results. 

While the demand if personalised communication and user experience is an all-time high, this shift from the run of the mill marketing approach will help marketers gain more results in a shorter time span.

Just a decade ago, ads calling the customer by his or her name was something really from the future. But now, it has already become a reality, and advertisers can now communicate with their target audience in a more personalised tone and with individual-specific content. Moreover, personalisation in marketing is no longer just limited to the change of user names on the screen. Enhanced data collection coupled up with hyper-personal targeting mechanism based on timing, date, and audience intent helps marketers now target audiences better than ever before.

Voice Search

Photo by Andres Urena on Unsplash

Most millennials now prefer searching for YouTube videos or Google ranks through voice search. Besides all the search engines, social media platforms, and video platforms, allowing their users to search content through voice, there has been a sudden upsurge of popularity for voice apps.

While earlier poor speech quality, difficulties in understanding voice modulation, and differences of pronunciation posed real problems for replacing text input with voice, the latest technologies such as natural language processing (NLP) are helping marketers to deal with these challenges.

Naturally, it is quite evident now that the voice search or voice-enabled digital assistant apps like Siri, Alexa, Google Now, will continue to gain popularity by offering the convenience of completing tasks and making web search simply through voice input. In the coming couple of years, voice search volume may surpass search volume with text input.

Chat Bots 


Photo by Austin Distel on Unsplash

Chatbots can be considered as the single most important web and mobile app technology to transform the way digital businesses listen to customers, communicate, answer queries, and provide solutions. While chatbots used for answering common customer queries are already popular across websites and apps, these messaging bot apps are also being used for customer services and business communication.

The Chatbots used with messaging and chat apps like Messenger and WhatsApp made it further easier for marketers to reach out to their audience and communicate to customers through voice or text chat. Chatbots with the ability to reply quickly and precisely have already made the FAQ section if websites obsolete. Chatbots are also playing a great role in boosting mobile on-boarding experience, boost sales, and provide information regarding promotions or added benefits to the customers.

Social Media Commerce


Social media platforms now have emerged as robust marketing platforms for countless business brands across the niches and sizes. Like Facebook, Instagram, Twitter, and a few other social media channels continue to grab more online time spent by the users, and digital marketing has no option but to give more priority to social media presence. The increasing number of brands and their respective target audiences are now using social platforms for selling products and making purchases.

With social media platforms continuing to enjoy huge dominance and popularity across audiences of all types and age groups, social commerce is likely to become the future of digital marketing.

Conclusion

All the major mobile marketing trends that we discussed above are already here. But in 2020 and years beyond, these trends are likely to play a bigger role for the business brands of all niches and categories.

56 comments:

  1. Nice article, Thank you for sharing a wonderful information on the topic of mobile marketing trends. If you are looking for the best Blockchain software development company then NOBORDER.z Ltd is the best for you.

    ReplyDelete
  2. Rest room marketing techniques you pertinent query previous to building. Will probably be quick to write down remarkable write-up because of this. Designing

    ReplyDelete
  3. I was surfing the Internet for information and came across your blog. I am impressed by the information you have on this blog. It shows how well you understand this subject. best smm panel

    ReplyDelete
  4. I have a hard time describing my thoughts on content, but I really felt I should here. Your article is really great. I like the way you wrote this information. cell phone tracker

    ReplyDelete
  5. Good website! I truly love how it is easy on my eyes it is. I am wondering how I might be notified whenever a new post has been made. I have subscribed to your RSS which may do the trick? Have a great day! buy google reviews

    ReplyDelete
  6. Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic. [pii_email_3dd76af4bcadd8ded428], Solve [pii_email_3dd76af4bcadd8ded428] Error

    ReplyDelete
  7. Thanks so much for sharing this awesome info! I am looking forward to see more postsby you! körkortsprov

    ReplyDelete
  8. Love to read it,Waiting For More new Update and I Already Read your Recent Post its Great Thanks. [pii_email_3dd76af4bcadd8ded428], Solve [pii_email_3dd76af4bcadd8ded428] Error

    ReplyDelete
  9. When you use a genuine service, you will be able to provide instructions, share materials and choose the formatting style. flexispy reviews

    ReplyDelete
  10. I just found this blog and have high hopes for it to continue. Keep up the great work, its hard to find good ones. I have added to my favorites. Thank You. spy phone app

    ReplyDelete
  11. I am impressed. I don't think Ive met anyone who knows as much about this subject as you do. You are truly well informed and very intelligent. You wrote something that people could understand and made the subject intriguing for everyone. Really, great blog you have got here. flexispy

    ReplyDelete
  12. Very informative post! There is a lot of information here that can help any business get started with a successful social networking campaign. spy apps

    ReplyDelete
  13. Cool stuff you have got and you keep update all of us. hoverwatch reviews

    ReplyDelete
  14. I think that thanks for the valuabe information and insights you have so provided here. PCBA

    ReplyDelete
  15. A very awesome blog post. We are really grateful for your blog post. You will find a lot of approaches after visiting your post. sawary compound

    ReplyDelete
  16. I can see that you are an expert at your field! I am launching a website soon, and your information will be very useful for me.. Thanks for all your help and wishing you all the success in your business. mobile tracker app

    ReplyDelete
  17. It provides comprehensive knowledge of the subject. Everything written in this blog is close to satisfactory level. I am sure no one can raise any issue about all the information delivered here.cargo to pakistan

    ReplyDelete
  18. Nice blog! This is a great post. Thanks for sharing important information about App Promotion Services.

    ReplyDelete
  19. Thank you for taking the time to publish this information very useful! mobile tracker app

    ReplyDelete
  20. This is truly a great read for me. I have bookmarked it and I am looking forward to reading new articles. Keep up the good work!. telegram官网下载

    ReplyDelete

  21. Its very informative blog and useful article thank you for sharing with us
    Idenisyss Software Solutions is the best software development company in India that helps to build robust, secure & scalable software. We have 10+ years of experience and over 2000+ projects delivered.

    Web Development Company India
    Mobile App Development Services in India

    ReplyDelete
  22. Get custom mobile apps for Android and iOS designed and developed by our talented team of developers app development company

    ReplyDelete
  23. Positive site, where did u come up with the information on this posting? I'm pleased I discovered it though, ill be checking back soon to find out what additional posts you include. ecommerce development salt lake city

    ReplyDelete
  24. Hello, this weekend is good for me, since this time i am reading this enormous informative article here at my home. Auto reply text message android

    ReplyDelete
  25. Hard Money Lenders in California

    you get the best hard money loan rates from California private investors who close loans fast.

    ReplyDelete
  26. Nice blog! Thanks for sharing. Good to know about Mobile App Marketing from this blog.

    ReplyDelete
  27. This is such a great resource that you are providing and you give it away for free. I love seeing blog that understand the value of providing a quality resource for free. mobile tracker free

    ReplyDelete
  28. Great articles, great tips, and details to start a great blog. I love all your exclamation points. For technical blogs, I'd like to know where people generally find traffic or user search queries-related blogs. I have seen some blogs which give information about onlyfans clone apps.
    Nowadays only fans play a special role in the entertainment industry. If it works, that's fantastic. Thank You.

    ReplyDelete
  29. Your blog was quite a big help for me and for sure to others too. Thanks for providing and sharing free amazing blog with us. this time to take advantage of Impact Windows Services in Miami for more details.

    ReplyDelete
  30. This post is really informative, i like that type of post thanks for share it, this time to take advantage of Landscaping Services in Sacramento CA for more details.

    ReplyDelete
  31. I think that thanks for the valuabe information and insights you have so provided here. thanks for share it but this time to This time to Plan a trip to japan for more details.

    ReplyDelete
  32. Excellent tips and blog for sharing such useful information! Nowadays Mobile app development is one of the most trending businesses going on. For our customers, Mobile app circular engaging and result-oriented web applications. We publish informative and insightful news, reviews, analyses and opinion pieces on a mobile app topics, bringing you the latest in technological innovation breakthroughs.

    ReplyDelete
  33. Excellent tips and blog for sharing such useful information! Nowadays Mobile app development is one of the most trending businesses going on. For our customers, Mobile app circular engaging and result-oriented web applications. We publish informative and insightful news, reviews, analyses, and opinion pieces on a mobile app topics, bringing you the latest in technological innovation breakthroughs.

    ReplyDelete
  34. Very useful Post and it is very useful and knowledgeable. Hire Mobile App Developer to build a robust and scalable mobile app suited to your business needs.

    Hire Mobile App developer

    ReplyDelete
  35. I think this is an informative post and it is very useful and knowledgeable. This article gives the light in which we can commemorate the reality. Thank you for sharing. It’s time to avail this third party logistics services in USA for more details.

    ReplyDelete
  36. And Im running from a standard users account with USA Chat Free limitations, which I think may be the limiting factor, but Im running the cmd as the system I am currently working on.

    ReplyDelete
  37. Great article Lot's of information to Read...Great Man Keep Posting and update to People..Thanks It’s time to avail this metro cars detroit town cars for more details.

    ReplyDelete
  38. I agree with your Blog and I will be back to inspect it more in the future so please keep up your act. It’s time to avail this Kratom powder for more details.

    ReplyDelete
  39. Thanks for taking the time to discuss that, I feel strongly about this and so really like getting to know more on this kind of field. Do you mind updating your blog post with additional insight? It should be really useful for all of us. Mobile App Development Company in India

    ReplyDelete
  40. Extremely educational post! There are many great deal of helpful information in here that can be useful to many. It’s time to avail this Best Electrician Company in Long beach CA for more details.

    ReplyDelete
  41. Important information. It is valuable content for me. I need this content. Upload more articles to provide us with updated information. Now it's time to know about your lock issues. signboard. For more information.

    ReplyDelete
  42. Your content is helpful for me. It is nice and informative. I will read and share it. Keep more content uploaded soon. Now it's time to know about shopfront issues. shopfront signs. For more information.

    ReplyDelete
  43. I like this article. It is updated and beneficial for readers. The writer is professional and provides great reading material. Now it's time to avail locksmith hemel hempstead for more information.

    ReplyDelete
  44. You, my pal, ROCK! I found exactly the information I already searched everywhere and simply could not find it. What an ideal web site. my review here

    ReplyDelete
  45. Great article to read and share. I like your point of view. It is important content for me. Keep sharing more articles. Now it's time to avail locksmith hatfield for more information.

    ReplyDelete
  46. Good experience to read this amazing blog post. It is helpful for me. I enjoy it a lot reading this post. Keep sharing more articles soon. Now it's time to avail Halfcaste Cream for more information.

    ReplyDelete
  47. This comment has been removed by the author.

    ReplyDelete
  48. An impressive blog, it helps people to learn about mobile marketing trends. To get good quality earbuds for video chats and for other purposes check the link. They provide best quality products.

    ReplyDelete
  49. Very interested information provide by the writer. I really appreciate the effort. The topic explained very well. To get the best african maxi dress go to given link.

    ReplyDelete
  50. This article is very interesting.The article share some news. Now its time to avail locksmith leeds for more information

    ReplyDelete
  51. An interesting article. I suggest you to keep publishing articles like these.This article contains some information. To avail katy limo Service for more information




    ReplyDelete
  52. This comment has been removed by the author.

    ReplyDelete
  53. This comment has been removed by the author.

    ReplyDelete